Business

Gen-Y
There is nothing traditional about marketing to this generation.
It’s More Than Just a Date
  7-7-7, 8-8-8, 2-14, we’re not talking code here. Rather, these are just some examples popular wedding dates across the country. Last year, many noted the craze over the July 7, 2007 (7-7-7) wedding date. The easy-to-remember date, coupled with the “lucky number seven” symbolism drove couples to extremes in order to have this as the [...]
Hawaii’s Next Tourism Markets
For those of us who do business with tourists, 2008 has already been one of the most challenging years on record. U.S. mainland arrivals have fallen, mainly because of the closing of Aloha and ATA Airlines, and Japanese arrivals are also down. So, who is coming to Hawai‘i? And how do you reach them [...]
Flex Storage
Hawaii business owners now have a variety of tools to make their businesses run smoother via an unusual medium — a locally-owned self-storage chain. Hawaii Self Storage works with many Hawaii businesses in storing a range of items from pharmaceuticals and museum artifacts to new hotel furniture awaiting installation. But what many may not know is [...]
Do Your Homework
Smarter Advertising with Professionals
Hawai’i’s Energy Transformation
As entrepreneurs and professional leaders, Pacific Edge readers are role models for adapting to change and using innovation to overcome obstacles and capitalize on opportunities. Just as the small business community has contributed to Hawai‘i’s economic growth in the past, our Administration believes they must play a significant role in our energy future. Today, 90 percent [...]