Archives Oct-Dec 2009

Next Level Marketing

vinceVince Mitchell of Pacific Digital Signs

Click here to view online magazine What do Pearl Ultra Lounge, The United States Navy, Aloha Salads and many other businesses here in Hawai‘i have in common? They are evolving to the next level of marketing with Vince Mitchell’s company, Pacific Digital Signs. Light years beyond plain, old-fashioned posterboards, these designer flat screen signs offer a new way to amplify your marketing message.

Protect Your Neck

Tax DayIndependent Contractors vs. Employees

Click here to view online magazine Why hire employees and have to deal with payroll taxes, worker’s comp, TDI health insurance and other various mandated benefits? Wouldn’t it be simpler and cheaper to use independent contractors? Of course, it would! However, before you start turning all of your employees into independent contractors, let me tell you about an incident that happened to a friend of mine a few years ago. When my friend, a business owner, hired a salesperson, the two struck an agreement: My friend would pay in cash and no taxes would be withheld. The salesperson, who had a GET license, said he would pay all the required taxes. Being a trusting soul (and a bit ignorant of the law), my friend said it sounded like a good deal. He’d save money on payroll-mandated payments and benefits, and the salesperson would get paid without any withholding taxes deducted. Everything went well for a couple of years. Then one day, my friend caught the salesperson stealing and fired him. Well, I’ll bet you can guess what happened next. The ex-salesperson tried to file for unemployment compensation payments. When the unemployment office checked, there was, of course, neither a record of the salesperson working for my friend nor of any unemployment tax payments for him.

New Biz on the Block

marketingMarketing Strategies for Start-ups

Click here to view online magazine Despite the recession, some of you may be considering (or are in the process of) opening a new business. There are hundreds of things to think about when tackling a new venture, but bringing customers to your business should be your top priority.

The Making of a Second City

kapoleiGrowth and Development in Kapolei

Click here to view online magazine One Westside community is now forging ahead as the Island’s fastest growing town, even in the face of a global meltdown that has stalled development projects statewide. The bustling city of Kapolei—envisioned in the region’s decades-old master plan—is one of the few areas fueling economic growth in the state today. “Even during these down times, you don’t see this kind of investment in Waikiki, which has always been the engine of our economy,” says Honolulu city councilman Nestor Garcia, executive director of the Kapolei Chamber of Commerce. “Kapolei is going to be driving the economy now and in the near future. There’s a lot of investment, commitment, promise, and potential in the new city.”

Tax Behavior

piggy samA Lesson from the Laffer Curve

Click here to view online magazine Discussions aimed at curing our recent economic fiascos have often led to proposals to raise taxes (income, sales, capital gains, etc.). While raising taxes might sound like a viable way to increase revenue and get the economy back on track, the Laffer curve (named for the economist, Dr. Arthur Laffer, who popularized the curve in the 1980s) shows us that this may not be the best approach. The Laffer curve above illustrates how taxpayers’ behavior changes as tax rates change. The curve shows that when tax rates are zero, government revenue is, as you’d expect, zero. But even when tax rates are 100 percent, government revenue is still zero. Why? At that rate, taxpayers would no longer have an incentive to earn income, thus government revenue zeroes out. So, as the curve implies, as tax rates rise progressively with income, the incentive to earn each incremental dollar decreases until the tax rates become too onerous. This can lead to corruption, deception, and extreme declines in tax revenues collected.

Networking 101

Thank you noteRules to Remember

Click here to view online magazine “Thank you for your business. I genuinely appreciate the opportunity to serve you. Can you think of others in your circle of friends and family who might benefit from my services?” It’s called asking for the referral (and most of us never do it). Let me ask some rhetorical questions: If you have a satisfied customer, are they likely to refer you to friends? If you call on those friends and use your client’s name (with his or her permission, of course), are they more likely to consider your services? You bet! The difference between a cold call and a warm referral is huge. Your client connects you with people they think will benefit from your services—very different from blindly punching phone numbers from the white pages.

A Taste for Opportunity

kumiKumi Iseki of Wasabi Bistro

Click here to view online magazine It wasn’t until after buying her condo in Waikiki that restaurateur Kumi Iseki fell in love with the Islands. A resident of California at the time, the Tokyo native was operating four branches of her Japanese restaurant, Shogun. Iseki sold them all, packed up, and said goodbye to her busy life on the Mainland. I wanted to semi-retire, come to Hawai’i and open up a tiny restaurant,” she recalls. Little did she know, that tiny restaurant was destined to be an international hit, and her idea of “semi-retiring” would see itself out the door.

Business and the Blog

blog1Using Your Online Voice

Click here to view online magazine I feel so fortunate to hear this at least a few times per week, sometimes more. “I’m honored that you read it,” I reply (usually with a hug). I’m not embarrassed to give that hug, because if someone’s reading it and they love it, then they love me, and weare automatically friends. That’s why I put my blog out there. In business, having an online voice makes you stand out. If people aren’t hearing it they’ll move on, but if they are, the results can be amazing. A blog (short for “web log”) is more than just an online journal. It’s a real connection, and it matters: Someone you’ve never met suddenly identifies with you. But writing a blog that draws readers in and keeps them there takes a little effort and practice. You don’t have to share the intimate details of your life or list the boring minutiae day-to-day business; just provide insight into what’s behind the company you run. How can you do that most effectively?

Stephen Hon

Steve-feature-final3An Entrepreneur’s Journey

Read the article In an era exploding with technological advances, things change in the blink of an eye—and Stephen Hon is ready for it. Hon admits he wasn’t always prepared for what he faced when he started out as an entrepreneur, but he has watched his company, Dialogix Telecom, evolve over the years like any new technology.  Now in a position to direct the company’s course, the 33 year-old Hon feels confident that it will play a significant role in the future of voice communications.

Denise & Lee Takara

kochiNext Generation

Read the article Husband and wife team Lee and Denise Takara grew up washing dishes, working long hours, and devoting their youth to their family restaurants. They each vowed to escape restaurants as adults, but years later they’re happily surprised to be running a few of their own.