The Customer Connection

How Local Businesses Are Booming With Social Media

By:: Catherine E. Toth Three years ago Joyce Harada, owner of The Little Oven, decided to expand her specialty dessert business by opening a small café on King Street. But for the first two years, she operated barely on the radar, garnering a small but loyal following on the nights she was open. All without advertising. Until one night about a year ago when a few people armed with smart phones stumbled into the shop and Twittered about it. Click here to read the complete article

This entry was posted on Thursday, July 1st, 2010 at 7:00 am and is filed under Archive Jul-Sep 2010. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “The Customer Connection”

1. Roxanne Darling says:

   August 17, 2010 at 5:24 pm

   Dear Catherine,

   Thanks for including me as a source on social media in this article! Here is the link to Social Media Club if others want to learn more:
   http://www.smchawaii.org

   I remember when we met last April on Maui for the combination new media/traditional media press trip for MVB. Love to see you spreading the word about the effectiveness of social media!

   Aloha,

   Roxanne