Tweet and Greet

How to Organize a Successful Tweet-Up

by Toby Tamaye Twitter meet-ups, or “tweet-ups,” are becoming a powerful marketing tool. A unique combination of guerilla- and mass-marketing, tweet-ups bring together people who use Twitter regularly. Businesses hold these events to encourage Twitter users to post information about their companies, which helps to promote products, services, sales, or anything else those businesses want to publicize. Tweet-ups have taken the power of Twitter to a new level; there are no other social networking tactics that can do what tweet-ups can. Tweet-ups might also lead to marketing mes- sages on other social media sites such as Facebook and YouTube, as well as in traditional media. Click here to read the complete article

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