Networking 101

Thank you noteRules to Remember

Click here to view online magazine “Thank you for your business. I genuinely appreciate the opportunity to serve you. Can you think of others in your circle of friends and family who might benefit from my services?” It’s called asking for the referral (and most of us never do it). Let me ask some rhetorical questions: If you have a satisfied customer, are they likely to refer you to friends? If you call on those friends and use your client’s name (with his or her permission, of course), are they more likely to consider your services? You bet! The difference between a cold call and a warm referral is huge. Your client connects you with people they think will benefit from your services—very different from blindly punching phone numbers from the white pages.

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