Top-of-Mind Awareness

A funny thing happened this morning. I received a phone call from Julia whom is a patient of a local advertiser of ours, and also a teacher by profession. She received Pacific EDGE Magazine in the mail, and LOVED IT. She was thinking of cutting her hair and saw Thi and Wendy Do on the front cover, which reinforced that she is going to go in there next week and make an appointment. Then she realized that the Dentist (Whom she just loves) also had a presence in our magazine and remembered that she needed to go in and make an apt with him as well. Funny thing, the power of top-of-mind awareness!! She phoned this morning to say how much she loved the magazine, but also that it only reinforced her decision to style and cut her hair with the W, but also go see her dentist! She is so happy to have received it and was grateful that she was placed on the distribution list by her Dr. Again, the beauty of allowing our advertisers to grant us their database. She was very happy!

This entry was posted on Monday, August 11th, 2008 at 7:33 pm and is filed under PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.